Aucar is a large car rental service provider in Melbourne, we developed its brand from scratch. The line under the Aucar Logo represents the roads in Australia. We would like to promise the golden travel experience to our customers through Aucar brand design. It tells that Australia is a country of sunshine, beach and gold. The shape of this Logo is in speed form, representing the fast delivery of booking service and the quality service of Aucar Rental in term of speed and smoothness. The whole Logo reflects a travelling vehicle on a road.